The VIP story begins with the company’s launch in 2009. VIP introduced cartomiser technology to the UK and redeveloped the tobacco flavour in order to meet the high standards it has since become synonymous with.
In 2010, VIP expanded its business activities by adding retail trade to the existing e-commerce presence and by putting product offers on Groupon. What followed was a stratospheric rise to success for a company that started with relatively modest assets.
By 2013, VIP were trading overseas, had over 100 retail outlets and a new range of products. This growth prompted ECIG to purchase VIP making it world’s largest independent electronic cigarette company.
Now, VIP has a catalogue of accolades and plaudits that reflect the hard work and dedication that has gone into its continued development. Partnerships with Aston Martin, retailing at Harrods and winning the coveted Opals award are just some of the achievements VIP has to its name.