Any one of our V-Range E-Cigarette kits which are designed to be simple and user-friendly, are ideal for first time users. The most popular VIP rechargeable starter kits are the Executive and Platinum units. The Executive model is popular because it comes with a generous selection of refills and mains adaptor for convenient home charging, and the Platinum kit is popular for those requiring accessories, extra refills and an additional battery.
This is a very common question and the official answer is 'NO' because electronic cigarettes are not 'smoking cessation' devices or licenced pharmaceutical products. We market the VIP E-Cig as a 'smoking alternative'. However, you can use your VIP E-Cig for any reason you choose providing you are of legal age.
Yes! There is a lot of misinformation on the internet and in the press claiming that e-cigs are not regulated, but the term 'not regulated' is very misleading and grossly inaccurate. Sales of electronic cigarettes are covered by the General Product Safety Directive (GPSD) and general consumer protection laws. The VIP E-Cig is regulated by several government bodies including CHIP, COSHH, NMO and Trading Standards. Products are inspected, tested and analysed for possible toxicity and dangerous contaminants. E-cigarettes are regulated in the UK.
The VIP E-Cig is not regulated as a medicine because the device is not a pharmaceutical product and therefore cannot be regulated by the Medicines and Healthcare products Regulatory Agency (MHRA). Caffeine is another example of a product and drug that does not require to be regulated as a medicine.
UKAS accredited laboratories conduct testing for VIP and hundreds of other similar tests have been carried out within the industry, as well as independent government testing. The multitude of tests demonstrates precisely what is in the liquid ingredients:
Commonly referred to as PG and sometimes listed as 'propane-1,2-diol' in research articles, is an odourless, colourless and slightly sweet organic binding agent. Over 70 years of research has been conducted on PG proving that it is safe for human inhalation over long periods of time and the reason PG is used as the base compound for asthma inhalers. Propylene Glycol and Vegetable Gycerine have been classified as GRAS (Generally Regarded As Safe) and do not represent a cancer hazard. PG attracts moisture which can lead to the drying of the throat and causes it to feel sore. This usually passes after a couple of days and drinking more fluid may help relieve the symptoms. If you are allergic to PG we recommend that you seek the advice of your GP before purchasing or using the VIP E-Cig.
Nicotine is not a known carcinogenic and links to health issues are mostly inconclusive, but it is addictive. In excessive quantities it is classed as a poison, which is why toxic labeling is required. VIP E-Cig nicotine levels are well below the legally permissible limit.
Despite the potential hazards of nicotine itself, the MHRA describes it as 'a very safe drug'. Used in moderation, nicotine has been compared no more harmful than caffeine.
Yes. The VIP E-Cig main ingredients are; Propylene Glycol, Vegetable Gylcerine, Nicotine and Flavourings, and is therefore suitable for vegetarians.
No. There is no physical smoke with the VIP E-Cig which means there is no passive or second-hand smoke dangers when using our e-cigarette.
VIP have been at forefront of the e-cigarette market since 2009, helping replace over 70 million tobacco cigarettes with the VIP E-Cig.
VIP's exceptional ingredients and flavourings are exclusively blended for the VIP brand. Only a handful of 'companies' have the capability to produce 'exclusive' brand flavours. Most e-cigarette suppliers are 'home-run' ventures or small scale businesses that import crudely flavoured, generic products of low quality from the cheapest source. Considering you are inhaling vapour into your body every day it pays to go with the best company where quality and your safety are concerned.
VIP is a member of ECITA (Electronic Cigarette Trade Association) and rules of membership ensure high quality standards and require that ingredients are regularly tested by an independent UKAS accredited laboratory by GC-MS methods to certify purity and consistency.
Yes! More information on Discount codes and Exclusive Offers can be found here: VIP 'GOLD' Program
With the VIP 'GOLD' program you can receive customer rewards, discount vouchers and special offers.
Cartomizer refill strength is a personal preference. We provide the following purely as a guide.
VIP Cartomizer refills are available in 10 different connoisseur flavours.
The VIP E-Cig Cartomizer filter delivers up to 300 inhales timed at 2 seconds per inhale. Taking 7 inhales per session awards up to 40 cigarettes worth of use. Taking a longer inhale of 5 to 6 seconds will boost nicotine absorption and enhance the sensation, but this will also reduce the number of inhales available.
New customers are likely to consume more Cartomizers while adjusting to using the VIP E-Cig and consume fewer refills once familiar.
First of all, make sure that you are using the correct strength of filter. The Strong 24mg (2.4% per ml) is our most popular nicotine strength.
Taking quick puffs will be less effective and nicotine will not readily absorb. Each inhale should be slow, steady and last for a minimum of 2 seconds. Hold the vapour back for a couple of seconds before slowly exhaling. Taking a longer inhale of around 5 to 6 seconds will help deliver a stronger nicotine hit.
There are a number of signals that indicate the Cartomizer needs to be changed. The volume of vapour will decrease or some vapour will still be visible, but the flavour may start to taste slightly bitter.
Before you change the refill it's a good idea to check that the battery has sufficient power. Always make sure your battery is in perfect working order. An undercharged, damaged or old battery will not vaporise the refill ingredients efficiently which can lead to loss of vapour and the need to replace Cartomizers more frequently.
Cartomizer refills are packaged by machine in flavouring batches on a production/assembly line. The process means that the flavouring is blended with the other ingredients and injected into the refills in measured quantities, sealed and then boxed in batch runs. Our large production cycle is designed to be highly efficient to handle VIP's high customer demand and cannot be downsized to inject and pack individual flavoured filters into smaller mixed packs.
VIP E-Cig refills contain nicotine, propylene glycol (an ingredient found in many health products, medicines, foods and drinks), vegetable glycerine (found in many food products) and common flavourings. Flavourings may contain traces of nuts.
Charging and Usage
New batteries are supplied partially pre-charged and are ready for use. On average a fully discharged battery will take 2 hours to recharge completely.
Battery charge life varies depending on usage. A fully charged VIP E-Cig battery should last around 2 hours in constant use.
The battery tip flashing is a low power indicator. You will need to recharge the battery if the tip starts flashing.
The tip flashing is a low power warning which indicates the battery needs to be recharged.
The VIP E-Cig battery can be recharged at any point of the usage cycle. If you can avoid fully discharging the battery repeatedly and recharge the battery before the tip blinks it will help to prolong it's lifespan.
The VIP E-Cig has safe-circuitry and overcharge protection built-in. However, storing your battery or using your battery incorrectly may damage the incorporated safety features.
Important Battery Safety Information
Check that the threads of the battery and USB charger are clean. Fluff or a buildup of dirt on the threads will prevent a proper connection and may also damage battery cells. We advise that you regularly clean the battery thread by wiping it with a tissue.
If a VIP E-Cig battery is stored in a fully discharged state it will fail to recharge. Storing or placing a VIP E-Cig battery next to magnetised objects such as keys or sat navs, e-readers and mobile phones may damage the battery cells. If the battery fails to charge, you will need to order a spare battery.
Batteries are consumable and approx. lifespan is around 2-3 months subject to user care. If your battery is more than a couple of months old it may need replacing.
VIP's high quality batteries are built with lithium-ion technology and regular replacement of these items is recommended to maintain peak performance. We recommend you replace your batteries every 2-3 months which will ensure that you are getting the best performance out of your Cartomizers.
With a normal cigarette, an average smoker only tends to take several proper puffs while the rest of the cigarette burns away. Unlike a real tobacco cigarette the VIP E-Cig does not burn down when not in use.
We recommend limiting the number of inhales to 7 per session with each inhale lasting 2 to 3 seconds. We class this as having 1 cigarette. The best way to make the most of the VIP E-Cig is to use it at the times when you would have a tobacco cigarette. If you usually smoke a cigarette every hour, then only use the VIP E-Cig once per hour.
The VIP E-Cig is convenient which makes it very easy to take extra puffs without even noticing. A clear indication that you are overusing the VIP E-Cig is if you need to recharge batteries frequently and are using too many Cartomizers.
'Smoking' the VIP E-Cig is really called 'vaping' as there is no physical smoke only vapour. We suggest you follow these simple techniques:
Keep out of reach of children and pets for reasons of safety.
The battery should be stored in the VIP box provided or in the optional hard case, away from sources of heat and direct sunlight when not in use. If you are not a regular user or only plan on using the VIP E-Cig occasionally then always make sure you charge the battery fully before storing. The battery should always be recharged when depleted.
Cartomizer refills are not intended to be stored for a prolonged period of time in a domestic environment and are best consumed within one month of purchasing. Refills should be stored out of direct sunlight and away from sources of heat and humidity, preferably in a cool, dark cupboard or drawer. Refills are sealed with an outer wrapper to preserve their freshness, but refill contents will start to degrade and evaporate in a domestic environment.
VIP have special storage facilities to preserve the integrity of ingredients. Consumable products are only transferred to our central distribution centre when new stock is required. Our storage and production process assures only goods in peak condition are received by customers.
Photon Tank, Clearomizers and E-liquid
The Photon 'tank' model is a high-end Personal Vapouriser. This type of device is refilled with e-liquid, as opposed to our regular electronic cigarette where you just screw on a pre-filled Cartomizer each time it needs replacing.
This model is designed NOT to look like a cigarette and enables users to distance themselves away from any aspect of 'smoking'. The Photon Tank works out even cheaper than using traditional Cartomizer refills.
The Photon battery life is considerably extended with a chargelife lasting several days compared to around 2 to 3 hours with the standard VIP E-Cig. However, the battery is heavier and longer than our V-Range VIP E-Cig. The powerful 1100 mAh Photon battery weighs 42g and measures 9cm in length.
The Photon Tank model is more suited to existing e-cigarette users that intend to be long-term vapers.
It's a personal choice, but we can provide you with our experience to help you decide.
For the first time user we believe the VIP E-Cig with Cartomizers is more practical. It's a simple, no nonsense electronic cigarette which requires virtually no maintenance aside from replacing refills and parts that have worn out. The VIP E-Cig is very cost-effective compared to smoking and we also provide regular discount codes and daily deals for even better customer savings. We would recommend using the VIP E-Cig Cartomizer model for a minimum of 2 to 3 months before considering upgrading to the Photon Tank. This will give you time to adapt to vaping and have an understanding of personal usage.
Ready to move to the Photon Tank?
If you've answered 'yes' to most of the above questions consider trying the Photon Tank model.
We recommend replacing the clearomizers within 30 days of first use. All clearomizers are consumable and personal usage and maintenance will affect their lifespan which makes it very difficult to determine how long each one will last.
For your safety, always refill with VIP's specially formulated e-liquids. Refilling the clearomizers with sub-standard, low quality or inaccurately formulated e-liquids may significantly reduce or damage the clearomizer and Photon battery.
VIP E-liquid is intended for use by committed, long-term or excessive vapers who are ready to move on from using Cartomizers and take the next step with the Photon Tank. VIP E-liquid is designed for use with our Photon Tank refillable electronic cigarette.
Warning: E-liquid is not compatible with our standard VIP E-Cig Cartomizer model and the use of e-liquid will damage built-in protection and safe-circuitry of the battery rendering it unsafe.
VIP's e-liquid is precisely formulated using exceptional high quality ingredients and flavourings that are exclusively blended for the VIP brand. Only a handful of e-liquid 'companies' have the capability to produce 'exclusive' blends of e-liquids. Most e-liquid suppliers are 'home-run' ventures or small scale businesses that import generic, crudely flavoured and untested e-liquids of atrocious quality from the cheapest source. Considering you are inhaling e-liquid into your body every day it pays not to be too frugal where quality or your safety are concerned.
VIP is a member of ECITA (Electronic Cigarette Trade Association) and strict membership rules ensure that our ingredients are regularly tested by an independent UKAS accredited laboratory by GC-MS methods to certify purity and consistency.
VIP E-liquid will change colour once opened, or exposed to light and air. This is perfectly natural and e-liquid can go through many stages of colour changes ranging from yellow to brown, gradually darkening in time. Once opened we recommend e-liquid to be consumed within 30 days.
If your VIP E-liquid rapidly changes colour after refilling then your CE4 Clearomizer may need cleaning and may also have been contaminated by a foreign substance i.e.) food.
Inhaling excessively from the CE4 Clearomizer can also cause the e-liquid to overheat and burn which will result in a dark brown, almost black coloured e-liquid.
Charging and Usage
The primary charge is a approx. 4 hours, or sooner if the charge light already turns green. The Photon battery recharge takes a maximum of 4 hours.. Do not leave the Photon battery on charge longer than 4 hours even if the indicator light on the USB charger does not turn green.
Performance will vary on a per user basis ranging from 1 to 6 days.
The most common reason for the Photon battery failing to charge is e-liquid to be present on the battery thread. We recommend wiping the threads of the Photon battery, CE4 Clearomizer and USB charger with a tissue daily to remove any excess e-liquid build-up. If you do not regularly clean the battery thread, then the lifespan of the Photon battery will be significantly reduced.
Have you turned it on? The Photon Battery is fitted with an ‘On’ and ‘Off’ mode. The battery is supplied in the off position and will need to be turned on before it can function. To turn on and activate the battery, press the LED button 5 times within 2 seconds. The LED button will flash confirming that the battery is activated and ready to use. Repeating the process of pressing the LED button 5 times within 2 seconds will deactivate the battery.
Another possibility is that e-liquid may be present on the battery thread causing an interference in power supply. We recommend wiping the threads of the Photon battery, CE4 Clearomizer and USB charger with a tissue daily to remove excess e-liquid.
All lithium batteries degrade and performance will deteriorate in time. Aged batteries can become unstable and for safety reasons batteries should be replaced at 150 recharge cycles or within 4 months from receipt, whichever is the sooner. If you use a Photon battery beyond 4 months this is considered mis-use of the product, in breach of the manufacturer's guidelines and you do so at your own risk.
Make sure the battery is activated by pressing the LED button 5 times. You must hold the LED button down while inhaling and release the button when your inhale is completed.
Refilling instructions are provided with Photon Starter Kits and Clearomizers.
Clearomizers are very reliable and leakproof by design if used correctly. The Clearomizer can leak under certain conditions:-
VIP E-Cig can be purchased and used by anyone aged 18 years or older in the UK. If you are planning to become pregnant, are pregnant or breast feeding we recommend consulting your GP before purchasing or using the VIP E-Cig due to the product containing nicotine. If you are unsure of use, please consult your doctor before using any electronic cigarette product. The VIP E-Cig flavourings may contain traces of nuts.
We recommend placing your order online for fast and secure processing. To order a regular VIP E-Cig Kit, you can visit our shopping area: Starter Kits
You can also place a telephone order by calling 0844 822 9989 (lo-call rate) during office hours 9.00am-5.30pm, Monday to Friday. Discount codes cannot be applied to telephone orders.
All credit card and debit card online orders are processed by Sagepay. The authorisation checks carried out by Sagepay can only verify UK registered cards. For orders outside of the UK - eg: Eire, Europe, US, please pay by Paypal by selecting this option at checkout.
If your UK credit/debit card is declined please carefully check the billing address details provided ensuring they match your card registered address. The Security Code or AVS check is the last three digits on the back of your card.
Must Have Ltd will appear on statements and receipts.
Order confirmations, tracking information and invoices are automatically e-mailed to customers. You may need to check your e-mail spam or junk folder if you are unable to see messages in your main inbox. A packing slip is sent with the order to the Delivery address and will not display the cost of items purchased.
Our order error report shows that hundreds of confirmation e-mails are sent to non-existent e-mail addresses. Please check the e-mail address you have provided is correct. Most common problem: email@example.com or firstname.lastname@example.org
You will need to create an 'Account' prior to completing the checkout process to keep track of your full order history. If you use the Instant Checkout option you will not be able to view your complete order history.
FREE Express Delivery is provided on UK mainland* orders with a value over £50.00. UK mainland Express Courier Services excludes Northern Ireland, Scottish Highlands, UK islands and the following excluded post codes: AB30 to AB38, AB44 to AB56, AB83, BT, G50, G83, GY, HS, IM, IV, JE, KA27, KA28, KW0 to KW99, PA20 to PA99, PH17 to PH99, PO30 to PO41, TR21 to TR25, TR37, ZE.
*Subject to Delivery Terms & Conditions
Orders received by 12 noon Monday to Friday (excluding Bank Holidays) will be shipped same day, subject to stock availability. Orders placed after 12 noon will be shipped next working day*. International orders are subject to the country’s importation regulations. VIP will not accept liability should the goods fail to clear customs for any reason*.
Groupon orders have specific deal terms for delivery which are different than our regular delivery timescales. You will need to see the product information listed in the Groupon deal on our website.
*Subject to Delivery Terms & Conditions
Orders over £19.00 are sent by express courier* (see Delivery Terms). Orders under £19.00 are sent by Royal Mail.
Groupon orders are collected in batches from our distribution centre. Dispatch information is available in the Groupon deal listed on our website.
*Subject to Delivery Terms & Conditions
Groupon orders incur a charge of £4.49 for delivery and have specific delivery terms.
*Subject to Delivery Terms & Conditions
Right here in the UK. Our head office and distribution centre are located at the following address:
Dale Street Industrial Estate
For general enquiries please use the contact form provided.
You should receive a response within 24 hours, subject to VIP's opening times. Our Customer Service team will be happy to assist you!
Please view our Returns & Refunds Policy.
Please see our Warranty information page for details.
The Waste Electrical and Electronic Equipment (WEEE) Directive requires new electrical products and batteries are marked with the crossed out wheelie bin symbol. Products marked with the wheelie bin symbol should be disposed of separately from normal household waste. Under the WEEE 'free take-back' scheme, we will ‘take-back’ returned used VIP batteries, chargers and filters and ensure they are disposed of safely. If you would like to return your WEEE regulated products to VIP for safe disposal then please post to:
WEEE Returns, VIP, Unit 14 Dale Street Industrial Estate, Radcliffe, Manchester, M26 1AD.
Please Note: Customers are required to pay the postage cost for WEEE returns. Find your nearest electrical recycling facility by contacting your local council or by searching the www.direct.gov.uk website.